Luisa
Vidales Reina



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Sinflox



One of the final projects in mi Illustration class during university was to work on the concept, design and illustrations for a fictitious cereal brand. The product was named Sinflox and its tagline was “Una fiesta de sabor en tu boca” (A party of flavors in your mouth).

I pitched the concept of a commercial cereal that takes advantage of corn’s wide variety in colors, while celebrating the lack of added chemicals. The flakes’ shapes echo the party theme from the tagline: twisted strips as streamers, and tiny spheres as confetti.






Course: Universidad Iberoamericana, Ilustración | Year: 2020