About me
Luisa Vidales Reina
Illustrator, visual artist and graphic designer from Mexico City
My approach to visual communication is to build a relevant bridge between the information and the end user: to translate the intangible to a visual system specifically designed to bring the user closer to the information at hand. This should be done through a combination of data and empathy. An inspiration is Florence Nightingale’s work in data visualization.
Ideally, I want to contribute towards environmental and social justice causes from an intersectional perspective.
Something I deeply enjoy from working in visual communication is the opportunity to keep learning from a variety of disciplines. Additionally, I always include a multi-and transdisciplinary approach in my research and methodologies.
Past clients include AFP Golden Gate Chapter, TATA Mosaicos, Blue Hour Goods, UdK Berlin, FMCN, Aire Libre Studio, Hotel El Ganzo, Fintual, User Interviews, Museo Tamayo Arte Contemporáneo, Estudio María Marín de Buen, Galería Karen Huber, Museo Franz Mayer, Armario Comunal and Benefit Cosmetics.
My work has been shown within group exhibitions in Mexico and South Korea, and published in Mexico, England and the United States.
I hold a BFA in Graphic Design with a specialization in Visual Arts from Universidad Iberoamericana Ciudad de México.
I am part of the artistic collective Tejiendo Ciudad, which explores themes around the city, flâneuserie and accessibility from a feminist perspective.