Project for University   Year: 2020   Professor: BEF   
Art Direction, Illustration, Packaging Design

Sinflox

One of the final projects for my BFA Illustration class (Universidad Iberoamericana Ciudad de México) was to work on the concept, design and illustrations for a fictitious cereal brand. The product was named Sinflox and its tagline was “Una fiesta de sabor en tu boca” (A party of flavors in your mouth).

I pitched the concept for a commercial cereal that takes advantage of corn’s wide variety in colors, while celebrating the lack of added chemicals.

The flakes’ shapes echo the party theme from the tagline: twisted strips as streamers, and tiny spheres as confetti.



Mockup. 

The illustrations are gouache on paper.

Your cereal needs the best packaging. ︎ Send me an email and let's talk about a visual comms strategy tailored specifically for you.