Client: Fintual | Year: 2021 - 2022 | Art direction, illustration
About Fintual
Chilean investment house Fintual exists with the aim to make investments and personal finances more accesible. Their blog, El Fintualist, regularly publishes articles on financial education.
Fintual
About Fintual
Chilean investment house Fintual exists with the aim to make investments and personal finances more accesible. Their blog, El Fintualist, regularly publishes articles on financial education.
Fintual, investment house from Chile that also operates in Mexico, seeks to promote financial education among its users.
By the end of 2021, they came to me with the need to interpret some financial topics to illustrate some of their blog articles.
The illustrations are gouache on paper; they’re done in a monochrome blue palette, with changes in value.
Screenshot.
Illustrated blog articles (linked):
- ¿En qué invierten los fondos de Fintual?
- Atravesando las caídas del mercado
- Guardar el dinero en el banco y otros cuentos de terror
The aim of the nine illustrations was to bring the user closer to financial and investment topics; the warm and friendly graphic style done from a user-centered approach of financial perception, was succesful in generating positive engagement with the articles published both in the original Chilean El Fintualist blog, as well as its Mexican version.