Client: Fondo Mexicano para la Conservación de la Naturaleza   Year: 2023
Illustration, Editorial Design, Icon Design, Branding 

FMCN

About FMCN
Fondo Mexicano para la Conservación de la Naturaleza is a non-profit that allocates financial resources for nature conservancy in Mexico. 


Communications Team
Ulises Vera
Paulina Cerna 
Paola Pérez

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During 2023, I worked in the Communications team at Fondo Mexicano para la Conservación de la Naturaleza in Mexico City.

My main focus was on internal communication materials, such as manuals for species identification and field observation, an icon system, and the logo for a species identification app. These materials facilitated the field investigators’ digital experience.


Icons



Key for field observation manual. 

 
Page examples, field observation manual with icons. 


Logo design for species identification app, internal use.


Additionally, I crafted the visual identity for SICC, a week-long event celebrating conferences about the environment,


Visual identity, SICC 2023.  



Visual assets, SICC 2023.  


SICC 2023.  


In addition to the materials designed for the field investigators, I was in charge of corporate internal communication assets. These include invitations, documents and e-mail design. 


Illustration for document on good cybersecurity practices; internal use.



End of year party invitation; internal use.


Illustrations and arts for e-mail birthday wishes; internal use. 



Illustrated banner for internal communication.

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