Clients: Museo Franz Mayer, Ana Elena Mallet & Pilar Obeso Year: 2022
Estudio María Marín de Buen
Research, Concept Design, Editorial Design
About Museo Franz Mayer
Art museum that opened in 1986 in Mexico City with the private collection of businessman Franz Mayer. The museum hosts one of the largest collections of decorative arts in Latin America, and regularly shows temporary design and photography exhibitions.
Team
Art Direction: María Marín de Buen
Design: Luisa Vidales, Andrea Pereira, Sofía Legarreta
Typography: Beatriz Lozano
Curators
Ana Elena Mallet & Pilar Obeso
Estudio María Marín de Buen
Research, Concept Design, Editorial Design
Expo Design
About Museo Franz Mayer
Art museum that opened in 1986 in Mexico City with the private collection of businessman Franz Mayer. The museum hosts one of the largest collections of decorative arts in Latin America, and regularly shows temporary design and photography exhibitions.
Team
Art Direction: María Marín de Buen
Design: Luisa Vidales, Andrea Pereira, Sofía Legarreta
Typography: Beatriz Lozano
Curators
Ana Elena Mallet & Pilar Obeso
For Diseño en femenino -exhibition designed for Museo Franz Mayer-, curators Ana Elena Mallet and Pilar Obeso seeked a timeless identity.
They wanted to convey the message of timelessness and contemporaneity in Mexican design by women. The curators wanted to highlight both the pre-hispanic and the current trends -with all the design history in between-, without overly emphasizing any design era. The final design uses abstract figures that resemble pixels and pyramids.
Ancho -typography designed by Beatriz Lozano- takes its inspiration from the designer’s Mexican heritage. The font’s timeless aesthetic, and the juxtaposition of Mexican elements, was a clear choice for the project. It was used for wordmark and titles.
For the color palette, we wanted to avoid as much as possible any chromatic cultural associations.
Violet -hue associated with the feminist movement- was restricted because we did not want to convey this as a feminist exhibition. Pinks were off-limits as well: we did not want to go for the traditional color associated with women, and neither did we choose a blue-centered palette, in order not to fall into a cliché of using masculine-associated colors to fight the pink stigma. A neon palette would have made the aesthetic too contemporary, while muted colors would have given it a more traditional look and feel.
The principal color was an aubergine purple, with red, orange and blue as accents.
