Client: Armario Comunal | Year: 2022 | Studio: Estudio María Marín de Buen | Digital editorial, motion graphics
About Armario Comunal
Carefully curated vintage clothing store in Mexico City, with temporary pop-ups.
Team
Art direction, branding: María Marín de Buen
Armario Comunal
About Armario Comunal
Carefully curated vintage clothing store in Mexico City, with temporary pop-ups.
Team
Art direction, branding: María Marín de Buen
As part of Estudio María Marín de Buen, I crafted the digital flyers for client Armario Comunal.The graphic concept for each pop-up or store opening varies from one another; the client seeked experimentation in the graphic concept for each delivery of flyers.
The look-and-feel, use of colors, and logo established in the brand guidelines designed by María are what gave them the necessary cohesive look for a quick and efficient recognition in social media.
The format was in still image and GIF.
This graphic style helped effectively communicate Armario Comunal’s concept and, therefore, connect with the target audience.
