Client: Archivo Tamayo, Fundación Olga y Rufino Tamayo | Year: 2019-2020


Archivo Tamayo


During my volunteer work at Museo Tamayo Arte Contemporáneo, I designed the visual identity for Archivo Tamayo, the museum’s section dedicated to Rufino and Olga Tamayo’s archive, as well as the museum’s.

The chosen identity consists in a reactivation of the museum’s original graphic mark, designed by Rufino Tamayo in the 1980s.

The identity applications include an ex-libris, wayshowing for the physical archive’s doors, identification stickers for the boxes where the archive is kept, stationary (letterhead, envelope and business card), as well as proposals for a mug and tote bag, intended for the Archivo Tamayo team and/or available for sale at the museum’s shop.



Logo design based off the Museum’s first logo. Type character design. 


Icon design


Suggested uses for merchandising goods to be sold in the museum’s gift shop.