Luisa
Vidales Reina



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Fintualist



Between November 2021 and February 2022 I worked on a series of illustrations for financial education blog El Fintualist, issued by Chilean investment firm Fintual.  

The illustrations are gouache on paper; the first three commissioned pieces are in a color palette that includes the brand identity’s blues, in contrast to warm hues. The next six ones are in a monochromatic palette made with the logo’s blue, in addition to black and white.

The aim of the nine illustrations was to shorten the distance between the user and financial/investment topics; to present these topics in an accesible, friendly and warm tone.

Some of the illustrations have appeared in Fintual México’s blog, others in the original Chilean Fintualist

    Client: Fintual | Year: 2021-2022




    Screenshot








Screenshot