Luisa
Vidales Reina

During my volunteer work at Museo Tamayo Arte Contemporáneo, I built the visual identity for Archivo Tamayo, the museum’s section dedicated to Rufino and Olga Tamayo’s archive, as well as the museum’s.

The chosen identity consists in a reactivation of the museum’s original graphic mark, designed by Rufino Tamayo in the 1980s.

The identity applications include an ex-libris, wayshowing for the physical archive’s doors, identification stickers for the boxes where the archive is kept, stationary (letterhead, envelope and business card), as well as proposals for a mug and tote bag, intended for the Archivo Tamayo team and/or available for sale at the museum’s shop.