![](https://freight.cargo.site/t/original/i/6894d1d4e039c43525d6c46571ef74631354dd19cca50ef3158b34d9c3fbee09/wArchivoTamayo_TarjetaPresentacion_Mockup.jpg)
Archivo Tamayo
During my volunteer work at Museo Tamayo Arte Contemporáneo, I built the visual identity for Archivo Tamayo, the museum’s section dedicated to Rufino and Olga Tamayo’s archive, as well as the museum’s.
The chosen identity consists in a reactivation of the museum’s original graphic mark, designed by Rufino Tamayo in the 1980s.
The identity applications include an ex-libris, wayshowing for the physical archive’s doors, identification stickers for the boxes where the archive is kept, stationary (letterhead, envelope and business card), as well as proposals for a mug and tote bag, intended for the Archivo Tamayo team and/or available for sale at the museum’s shop.
![](https://freight.cargo.site/t/original/i/72307c35fd62ab4282d4bc103199e57faf7e168474684dbe3d783ddfb03922c1/wArchivoTamayo_ToteMockup.jpg)
Client: Archivo Tamayo / Fundación Olga y Rufino Tamayo | Year: 2019-2020
![](https://freight.cargo.site/t/original/i/9e17e2098faaf61d47277c431b26196a872f26515f7a7091498a4d8275d3be0a/Captura-de-Pantalla-2020-01-07-a-las-13.14.50.png)
![](https://freight.cargo.site/t/original/i/c3a8c7ddd6fa1a21e1d1135ac03c1482d41eddac213000be0d8df6ca55f58e82/ArchivoTamayo_Isotipo-01.png)
![](https://freight.cargo.site/t/original/i/7076b071688aee667f9d698aeaf78a871144b26fec53c248a36b6c9705cc3087/ArchivoTamayo_Isotipo_Reticula.png)
Logo; on grid
![](https://freight.cargo.site/t/original/i/637f1f5022ee75fe943629da324f349c8ad7421fe86d72a5b9506cb0996f42cc/wArchivoTamayo_TazaMockupFondoBlanco.jpg)
![](https://freight.cargo.site/t/original/i/c5e646f6c2d0a215d4e29934258525f880701081465911f898b3d2284c711369/Captura-de-Pantalla-2020-01-07-a-las-13.16.09.png)